is aBritish-basedgamblingcompany, majority owned byCVC Capital Partners, with headquarters inLeedsWest Yorkshireand offices inSheffieldLondonGuernseyRomeandGermany. Sky Betting & Gaming consists of five core brands: Sky Bet, Sky Vegas, Sky Casino, Sky Poker and Sky Bingo. It also owns online betting odds comparison site Oddschecker. Sky Betting & Gaming also operates popular, free-to-enter football prediction game Soccer Saturday Super 6 and Sky Sports Fantasy Football.
On 4 December 2014, it was announced that Sky would sell a majority stake in the company to CVC Capital Partners, valued at 800 million. The sale was completed on 19 March 2015,with Sky retaining a 20% stake in the company and agreeing a long-term licence of the Sky brand.
Sky Betis thesports bettingdivision of Sky Betting & Gaming, with the majority of its operations run from Leeds. The company allows betting via its website, telephone, mobile apps and interactive television throughSky. In August 2011 Sky Bet launched its Apple iPhone and iPad app and all markets are also available via Android devices. It remains one of the few sports betting companies in the UK not to operate traditional high street shops. The company was formerly known for the slogan It matters more when theres money on it. In October 2011, a major new Sky Bet advertising campaign introduced the slogan Nothings certain, thats why its exciting and the concept of What if?, used by Sky Bet to advertise topical, sports betting special markets.
Sky Bet is licensed and regulated by the Alderney Gambling Control Commission (AGCC) (GCB).
Sky Bet had a dedicated TV channel of the same name on Sky channel 864, which closed on 13 February 2012.
Sky Bets origins lie in BSkyBs acquisition of Sports Internet Group in July 2000which included the small telephone andonline sports bettingbased company Surrey Sports alongside two other companies; Planet Football and Opta Index. Surrey Sports was rebranded in July 2002 to create Sky Bet. The company grew in December 2006 when established online betting companies totalbet and ukbetting were consolidated into Sky Bet after BSkyBs purchase of365 Media Group.Sky Bet features heavily (through advertising and shared content) on the former 365 Media Group sites, as well as thanks to their common ownership and proximity (they are based in nearbyLeeds). Sky Bets success has prompted Sky to branch out within the betting and gaming industry. Former professional footballer and Sky sports pundit Jamie Redknapp is the face of Sky Bets football betting product.
In October 2017, Sky Bet became the first online bookmaker in the world to offer instant withdrawals from its online platform into customers bank accounts. The technology was built in-house and is called Fast Withdrawal. Withdrawals reach the customers accounts within two hours, but the process can also take as little as a few seconds. Upon rollout, the service was only available to Sky Bet customers with a Barclays bank account, although it will be compatible with other banking providers and payment processors in the near future.
Sky Vegasis the companys primaryonline casinodivision. It currently offers anonline casinowebsite. The companys online casino offering is distinguished from the majority of its competitors in that it now plays in-browser rather than requiring a software download (currently being flash based, formerly distributed on CD). The company uses the slogan All the best games, all in one place.
Sky Vegas is licensed and regulated by the Alderney Gambling Control Commission (AGCC) (GCB).
Until 12 April 2011, Sky Vegas had a dedicated TV channel of the same name on Sky channel 864 (which was formerly called Sky Vegas Live), when it was rebranded Sky Bet.
Sky Bet Vegas was created in March 2003, initially with only 3 fixed odds casino-style games called Juicy Jackpot, Top Spin and Super Keno.As its name indicated, it was then part of Sky Bet but has since been made separate and rebranded to simply Sky Vegas. When limitations on broadcasting Casino games through IDTV were lifted, the company began to offer games through its interactive facility alongside the Sky Vegas Live channel, which showed betting opportunities such as Virtual Horse and Greyhound races. Both the online casino and the television channel re-branded as Sky Vegas in January 2008, with the television channel later being renamed the Sky Bet channel in April 2011.
Sky Casinois the companys premiumonline casinosite, with a focus on live table games.
Sky Pokeris the companysonline pokerdivision, which allows users to play poker on their website using a browser, or via their download client. Like Sky Vegas, the company offers its service in browser as well as through the downloadable software. Sky Poker also has a mobile app, enabling users on the IOS platform to play poker on the go. Compatible with both iPhone and iPads, the tablet app was launched in May 2014, with the phone version following a few weeks later.
The company uses the slogan Up Your Game, which tries to encourage players to increase their poker skills and knowledge through providing them with strategy articles and videos, alongside regular content from their Ambassador Neil Channing. Since 2007 Sky Poker had its very own TV channel which broadcast live coverage of hands that had been played at the Sky Poker tables. A presenter would talk through the show with a Poker Analyst present, who would give feedback and tips to help players improve their skills. The latest channel that Sky Poker TV broadcast on was Sky channel 861, although this ceased activity in March 2015. Due to Sky Betting & Gaming becoming an independent company, Sky Poker since had to review its options going forward. Sky Poker TV still remains, broadcasting a live show every Tuesday on Sky Sports. The channel will still continue to produce popular content such as the Sky Poker Cash Games and the UK Poker Championships coverage.
In 2014, Sky Poker announced that poker professional Neil Channing would be their new brand Ambassador. Neil will support Sky Poker by appearing on Sky Poker TV, writing blogs and strategy articles and appearing at their very popular live event, the UK Poker Championships (UKPC) held at Nottingham based casino, Dusk Till Dawn.
Sky Poker is licensed and regulated by the Alderney Gambling Control Commission (AGCC) (GCB).
Live: Sky Poker used to run the Sky Poker Tour, although these have been put on hold until further notice.
Live: Sky Poker is the official sponsor of the UK Poker Championships, in partnership with Nottingham-based casino Dusk Till Dawn. The 1,000 buy in event has attracted some extremely well known faces within the poker industry including November Niner James Akenhead, Barny Boatman and Dave Devilfish Ulliott. The UKPC are held bi-annually, with a full ring event in February, and a 6-max version in August. In February 2015 Sky Poker managed to successfully meet their biggest live guarantee of 1,000,000, with the winner, Fraser Bellamy taking away 200,000.
The Super Roller – Sky Pokers biggest weekly tournament held on Sundays.
Bounty Hunters – Sky Pokers most popular form of tournament, whereby players can win money for eliminating opponents.
The Turbo Open – Tuesdays tournament sees a quicken the blind structure for fast paced and action packed poker.
The Rebuy Open – Wednesdays are the home of the Rebuy Open, whereby players have the option to re-enter if they lose all of their chips, along with an optional add on.
Sky Sports Bounty Hunter – A 33 buy-in tournament, which is also shown onSky Sports. The action is action-packed and some of the guests who have featured in the studio to cover the tournament includeLuke SchwartzNeil ChanningIan Frazer (poker player)and WPT champion McLean Karr.
Players can also satellite into a tournament, which means qualifying through a series of smaller tournaments, for a small amount of money. Prize pools are subject to change. Sky Poker also offers Cash Poker, Sit & Gos and Omaha games.
Channel 861 concluded in March 2015, although live shows still take place every Tuesday 10pm-midnight on Sky Sports 3.
Sky Poker School – Analysts and Team Sky Poker members discuss the play from viewers who submit hands for analysis. The aim is to educate poker players in skills such as position, bankroll management and bluffing.
Master Cash – A show dedicated exclusively to cash games. The biggest pots of the week are aired, along with live play from the cash tables each Saturday night.
Top of the Pots – A countdown of the 10 biggest hands in cash poker that week.
YouTube – Sky Poker also has a dedicated YouTube channel where users can watch episodes of the UK Poker Championships, alongside brushing up on their Poker skills using their strategy videos.
Sky Bingois the companysonline bingodivision. The company uses the slogan Believe in Better Bingo, echoing Skys Believe in Better.
Sky Bingo is licensed and regulated by the Alderney Gambling Control Commission (AGCC) (GCB).
Oddscheckeris an, which compares the odds offered by the most popular betting companies that cater to British customers, including Sky Bet. It forms part of the betting content of some other sites, such as Bettingzone. The company also offers reviews and comparison of online gambling websites through its Casinochecker, Pokerchecker and Bingochecker sections.
Oddschecker was established in 2001 and acquired by Sky in 2007.
Soccer Saturday Super 6launched in 2008, is a free-to-enter online prediction game, whereby players must correctly predict the score lines of 6 selected matches in order to win the weekly jackpot of 250,000.There is a 5,000 prize for the weeks best performer if the jackpot is not won. The jackpot prize has been won twice: on 26 December 2009 by Jonathan Kilpatrick of West Lothian and on 7 May 2010 by Peter Townly of Wokingham. Gillette Soccer Saturday presenter Jeff Stelling is the face of Soccer Saturday Super 6.
Sky Sports Fantasy Footballin association with Gilette was improved and relaunched in 2011. Players choose and manage their own dream team and score points according to the real-life performance of footballers. It is free-to-play and offers 100,000 in prizes. Soccer Saturday presenter Jeff Stelling is the face of Sky Sports Fantasy Football.
In April 2004, 365mediagroup or ukbetting as it was known at the time, the UKs leading sports content and online gaming business, announced the acquisition of GoldBet SportWetten GmbH (GoldBet), the European online sports betting company, for a maximum consideration of €4.5 million, dependent on the achievement of certain performance criteria. For the year ended December 2003, GoldBet had recorded EBITDA of €260,000 on revenues of €8.5 million, with a net asset value of €246,415, and no bank debt.
Trevor Beaumont, ukbettings Managing Director of Gaming, believed Europe represented a significant growth opportunity for ukbetting and sought to leverage the European market, a market that he was familiar with as former Racing and Trading Director of Coral and Managing Director of Eurobet.
BSkyB then owned GoldBet in December 2006 after the purchase of 365 Media Group.
Sky completes sale of Sky Bet to CVC Capital Partners. Sky plc. 19 March 2015
Sky sells majority stake in Sky Bet. BBC News. 4 December 2014
VNUNet: Sky gambles on 365 Media Group. Archived fromthe originalon 2007-02-17
Sky Bet launches worlds first instant payout service. BestBettingSites.uk. 17 November 2017
Media247: New interactive Sky betting service
UK national newspapers, magazines, and other periodicals
Broadcasting, Entertainment, Cinematograph and Theatre Union
This page was last edited on 24 February 2018, at 02:23.